Truth in Advertising II

Yes, it's true. Just when you think SJS can't do anything worse, it goes and outdoes itself. Let's take a look at this MERIT SCHOLARSHIP ad that appeared on the PDN today (2/6/04).

The good news, they didn't use a CHECK BOOK as their main graphic like they did with their awful 50% OFF ad. The bad news, they put a grown man kicking what appears to be soccer ball. Call me picky, but really ... couldn't they have taken the time to photograph actual children?

But let's get to the real meat and potato here ... The merit scholarship will allow children who are gifted in music, drama, art, sports or leadership a grant worth $2,500! But get this, current students enrolled at SJS AREN'T eligible! What the heck is that about?!

It may just be my opinion, but would it not be in the best interest of the school to offer this type of scholarship to a student who currently attends SJS but may need the 'scholarship' to continue to afford the education? We call that 'taking care of our own ...' but then again I'm really not surprised at all, since this current BOT and Headmaster tends to forget about the school and are more interested with those who are not a part of it.

If the school wanted to provide an incentive or a 'way' in for those who can't afford to pay the full tuition, but otherwise deserve a shot at the best education on Guam, perhaps they should focus their energies on developing a very aggressive financial aid program that not only 'outsiders' coming in can enjoy, but also those who are already 'in' can take advantage of. This 'overall' approach is what makes a school fundamentally special. You could even say communal.

But perhaps, the real goal with the merit program is so that SJS can lure a talent it feels is (are), currently lacking in the student body. If this is the case, and you could easily assume that it is, based on the way this ad has been written, we've turned to a sad chapter in the 41 years of SJS history ...

At any rate, the ironic last sentence in the ad copy states "Top quality education is within reach at ..." to which we could add "As long as you are not currently enrolled at SJS!"


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